There is always the advertising of alcohol during sporting events. When people see these commericals they believe that drinking is OK. The setting is always a beautiful spring day, or a group of friends having a few in a bar or someone enjoying a drink with a sexy man or women. Well that is not the reality of what alcohol can do to someones life. Alcohol contributes to violence and many injuries, including traffic crashes, drownings, burns, and other injuries. Health problems, injuries and deaths cost our society a great deal, financially and emotionally. When people are exposed to ads on television involving alcohol it increases the possibility of them drinking, especially when drinking is portrayed as sexy, masculine or just plain cool. There is nothing cool about becoming an alcoholic. Don't allow yourself fall into the trap of advertising. If you believe that you may have an alcohol addiction or are an alcoholic find a drug rehab and get the treatment that you need.